The power of emotion

Buyers don’t fall in love with floorplans. They fall in love with the life they imagine unfolding between the walls.

And that’s where video delivers.

‘Video is engaging and dynamic,’ says Victor. ‘Only video can give viewers a real sense of the property’s size and flow, helping them imagine their life within the space.

‘A good property can tell a good story – and it’s hard to do that with photos.’

Jeremy agrees. ‘Dynamic visuals and music create an emotional appeal,’ he says. ‘They help buyers envision living in the home.’

Victor’s team puts that vision front and centre. ‘We try to make it exciting,’ he explains. ‘That’s the trend we’re going for.’

A few years ago, property videos were calmer and slower-paced. But now?

‘People have very, very, very short attention spans,’ Victor says. ‘So, we try to keep the video engaging by capturing the audience’s attention as soon as we can.’

 

 

Selling the scene beyond the screen door

Good property videos don’t just stop at the front gate – they start beyond it. Because when you’re selling more than a home, you need to show the lifestyle too.

‘We do many different kinds of videos,’ says Victor. ‘Sometimes the agent might say, “Let’s not start at the front door – let’s go to a café nearby, then walk to the house.” That way we can show the audience that it’s actually walking distance.’

It’s not just clever. It’s strategic.

‘Video tours highlight key elements like layout, design and unique amenities,’ says Jeremy. ‘But they also give buyers a real sense of the surrounding area.’

Whether it’s a park at the end of the street, a school around the corner or a café you’d kill to call your local, lifestyle visuals help buyers imagine living ­– not just inspecting.

And when the property’s location is a major selling point? Drone footage can capture it better than anything else.

‘Drone will highlight the location, how big the land is and how it looks from above,’ Victor says. ‘If your home is near a park or something scenic, you should go the extra mile and show that off.’

 

 

Editing with purpose

Once the footage is captured, the real work begins – stitching it into a story people want to watch (and live in). That means music, movement, rhythm and, at times, restraint.

‘If the music’s boring, then people won’t watch the whole way through,’ Victor says. ‘We do our best to choose great music that pairs well with different types of properties.’

And pace is everything.

‘If we don’t grab attention early, people will just keep scrolling. That’s why we’ve moved away from slow pans and long intros,' Victor continues. ‘It’s about energy and rhythm. Make it engaging – or the viewer won’t be interested.’

Clearing the clutter

Of course, a cinematic lens can’t cover what shouldn’t be seen in the first place. And when it comes to video shoots, presentation is non-negotiable.

‘The number one most important part for shoot prep is cleaning,’ Victor says. ‘Clean your pool, clean your windows. Make sure your bins aren’t in the way. Put them in the garage or somewhere else out of sight.’

Jeremy echoes the point. ‘We want to showcase the property in the best light possible,’ he says. ‘That’s why blue-sky weather, clean homes and proper styling matter.’

Victor is clear: ‘It’s challenging to shoot a poorly styled home. Instead of showing the best parts of the home, we have to compromise good shots because there’s an unattractive obstacle in the way.’

His advice? Focus on the space, not the stuff. ‘Remove clutter. Anything that feels like it’s blocking space – put it away,’ he says. ‘The best place to hide clutter is in the laundry, storage room or garage. We don’t normally film in these spaces for that exact reason.’

 

 

The results speak for themselves

If you’re wondering whether great video actually leads to better results, Victor has real-life proof.

‘We sold 3 Wilgah Street, St Kilda East, to a buyer living in London,’ he explains. ‘They discovered the property through our video tour, sent a relative to inspect it on their behalf and purchased it – sight unseen.

‘That’s the power of great visuals paired with trust in the brand.’

For Jeremy, that kind of outcome makes perfect sense.

‘Videos increase click-through rates and time spent on listings,’ he says. ‘They improve visibility across property portals and social media. But more than that – they make people feel more familiar with the home before they’ve even stepped inside.’

 

 

How to bring your home to life

Not every property needs a full production crew – but every home deserves a video done right. At Gary Peer, we offer various video packages to suit different properties and campaigns.

Whatever the level, Victor stands by one thing: ‘If you want to sell your house for the best price, you should do everything you can.

‘Because, ultimately, a great real estate video is when a vendor invests time and effort into making the property look its best.’

And when that happens, buyers feel it. They’re not just seeing bricks and mortar – they’re imagining a life, a lifestyle, their future. That’s the kind of emotional connection that drives results.

Want to see what a great video could do for your property? Request an appraisal with our team today.